The Pure Colors LG NanoCell technology reproduces pure color by applying about 1 nm nanoparticles. Now in 8K resolution, NanoCell TV delivers incredible picture quality with improved color purity. Why Real 8K? 8K offers 33 million pixels (99 million sub-pixels)– the more pixels, the higher the density. So to get the sense of realism from 8K, making each pixel appear separate and distinct to the eyes is more important. LG NanoCell exceeds the CTA’s definition for 8K TV. That’s what LG NanoCell 8K presents – the ‘Real 8K’. Real 8K NanoCell Technology – for Pure Colors α9 Gen3 AI Processor 8K Full Array Dimming